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Marketing Society Recognises Lexis' PR Success
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DATE: 01/06/2005
Marketing Society Recognises Lexis' PR Success
Lexis client Dove has scooped a Marketing Communications award for its intelligent and innovative use of PR. The PR campaign run by Lexis focused on creating a voice for the Dove range of beauty products. Not only did we successfully launch the ad (by securing a cover page story in the Saturday Times magazine, no less) but we planned and implemented a range of headline grabbing stories to ensure the brand stayed front of mind over a long period of time. Click onto the case study for the full story.
