Social media relations
Social Media Relations.
Here’s a few examples of recent work we’ve done to help our clients connect with the right audiences through the most effective online channels including blogs, forums, social networks and virtual worlds.
Buzz CampaignsWe’ve created and managed a number of online buzz campaigns for MySpace to spread the word on key partnerships. Recent work includes promoting the launch of Kylie’s latest album via exclusive MySpace downloads and helping grow The X Factor’s official MySpace community.
Unilever
Our work for Unilever includes helping ensure the Dove Evolution viral became one of the most successful viral videos of all time. It worked so well that 2007 saw us spreading the online word about its high profile sequel, Dove Onslaught.
Coca-Cola
Our experience helping Coca-Cola establish a presence in Second Life persuaded Boots that Lexis was the natural choice when it came to a major blogger relations campaign to promote the development of No 7’s virtual beauty salon and ‘avatar’ makeover service.
