BSM branded community
Brief
Lexis created a BSM branded community and TV channel with MySpace.
SolutionWe hosted a ground-breaking, user-generated video auditions contest for a place in an exclusive episode of Skins, working with our sister-agency Six to generate buzz through their collective of 300,000 UK teens Finally, we seeded BSM’s video idents from its Skins sponsorship into MySpace TV.
ResultsGenerated over 19 million impressions to the BSM MySpace community over a two-week period Secured our role on parent company Norwich Union’s Social Networking taskforce.
