Happiness Factory - The Movie
Brief
Launch Coca-Cola’s latest ad campaign, ‘Happiness Factory - The Movie’ to a global audience.
SolutionTo reach the global audience with a simultaneous launch Lexis built an art deco, Coke cinema in virtual world Second Life and created a virtual red-carpet movie premiere complete with celebrity guest Avril Lavigne.
We added a ‘Coke Cinema’ TV channel on YouTube to seed video footage from the event across the world and a word-of-mouth campaign to seed branded content across key social networks including MySpace, Facebook & Bebo.
ResultsCombined audience reach of over 70million people across six continents, See this movie to experience the event for yourself…
