Lexis PR public relations consultancy uk, consumer, corporate, healthcare, youth, sport, online pr

The Science Of Spying

Spy_300px Brief

Handle the launch of the Science Museum’s Science of Spying exhibition (February 2007).

Lexis developed specific media materials for targeting technology, trade, listings and education press, highlights of which include a feature in TES magazine. By carving up different story angles we ensured we could generate wider media interest. Exclusive features including a four page spread with former head of MI5 Stella Rimington in The Times: The Knowledge and a double page spread in The Independent were secured prior to the launch, with a public preview ticket giveaway running in the Evening Standard,the Metro and on billboards across London proving highly successful. We also held a press launch which was attended by 51 key media ranging from national, broadcast, technology and consumer writers, resulting in broadcast on BBC Breakfast News, BBC London News, BBC World, BBC News 24, Newsround, Newsnight and London Tonight to name a few. In addition we arranged a photocall with Danny John Jules from CBBC's MI High at the press launch, and CBBC ran three days worth of links from the exhibition during the February half term, as well as CBBC Extra filming with ex-MI6 spy Harry Ferguson for a week of coverage on the interactive service. Further coverage was achieved following a VIP night at the museum where Dame Eliza Manningham-Buller, Director General of the MI5 spoke of her support for the exhibition.

Intensive liaising with key journalists has resulted in a further 126 pieces of coverage, including a full page feature in Time Out, and in- depth reviews on BBC News Online and Guardian Unlimited. Besides targeting a host of UK media, Lexis has achieved coverage around the world for the exhibition, including broadcast on NTV Russia (audience of over 100 million), Nippon TV in Japan, and French events publication Ici Londres. Most importantly, booking figures exceeded those of previous years’ special exhibitions with 3,000 school group bookings and 1,500 individual bookings being secured before even opening to the public.