Arjowiggins: Talking to the trade
Brief
Run a trade press office across all Arjowiggins' eight brands, including globally recognised Conqueror, and inspiring designer brand Curious.
SolutionSupport includes a forward features service, for which we maintain a 100% hit rate. As part of this service, we write by-lined articles and profile pieces within the print and paper press. We turn expertise from within the company - be it latest fashion trends or the latest digital technology - into compelling and articulate copy for features. What's more, our industry knowledge allows us to regularly lead articles with expert comment from within Arjowiggins.
We also turn creative marketing campaigns into successful PR activity within the print, paper, vertical sector and design trade titles. From product launches through to direct mail promotions, we tailor the message for the appropriate audience, commission stylish photography and source inspiring case studies.
ResultOver the last four years, we have managed to successfully turn what could be a dry subject into an exciting, compelling story for the press. In 2005, we achieved 140 cuttings though our press office activity, despite the limited media outlets within this sector.