Norwich Union: Holiday Hazards
Brief
Norwich Union asked Lexis to develop a news creation story around their travel insurance product in order to drive brand awareness at the beginning of peak holiday season. Budget: limited!
SolutionDue to the small budget available, our Consumer team decided to use existing travel claims from Norwich Union to develop our story. By analysing the data we hit upon the idea of developing a 'holiday hazards' world map, which would highlight potential hazards that holiday-makers would be likely to encounter in the world's most popular destinations. We broke down the data, identified the top 10 holiday hazards and created a strong 'world map' visual to bring the findings to life. To ensure we weren't 'scare-mongering' we supplemented the map with some handy hints and tips for a safe and happy holiday.
ResultsThe story achieved widespread media coverage, including national pieces in the Guardian, Daily Express, Daily Mail and the Daily Telegraph, extensive regional coverage including Metro, Edinburgh Evening News and Birmingham Evening Mail, as well as extensive online and radio coverage.