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Alpharma: Corporate to Consumer Press Office

Health_alpharma Brief

Provide strategic and creative counsel across a wide range of business issues from corporate reputation to consumer product launches.

Solution

Lexis works with Alpharma to develop programmes which encompass all areas of the business: corporate PR, national and regional crisis management solutions, internal communications, strategic market consultancy in the field of POM to P switches, trade and consumer media relations.

Result

The development of crisis management protocols that will be implemented Europe-wide.

Successful pre-launch of the first POM to P switch of an oral antibiotic.

Development of a revised corporate and commercial market positioning for a changing healthcare market.