The Perfect Travel Mate
Activity
What do the media love more than writing about celebrities? Pitting them against each other... So we gave them a story that they loved. With a budget of just £8k we initiated research to find out who people would most like to sit next to on a long haul flight, for our client, travel brand Kwells.
ResultAnt and Dec won hands down, beating Beckham and Brad Pitt. 35 pieces of regional coverage, 1 piece of national coverage and all the trade media used the story, generating over £65k worth of coverage.