Birds Eye: Nutrition Toolkit
Brief
The brief from Birds Eye was to credibly communicate Birds Eye and Captain Birds Eye health messages to the healthcare professional audience with authority and without being too commercially exploitative.
SolutionLexis teamed up with a leading independent nutritionist to produce a Nutrition Toolkit incorporating both healthcare professional and consumer literature which gained the endorsement of the British Dietetic Association.
ResultSubtle branding ensured acceptance by the target audience and within 3 days of the launch at the CPHVA conference over 1,000 toolkits had been distributed to health visitors, practice and school nurses.